Khaadi
A channel-by-channel read of Khaadi's paid advertising across Meta, Google, YouTube and TikTok in Pakistan, the UK, UAE, US and Canada — and what mid-sized brands should copy from it.
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Luscious Cosmetics & Fresh Labs
Mehrbano Sethi launched a cosmetics brand into a country with no eCommerce, no digital payments and no domestic beauty industry. The operating lessons from that build — and from Fresh Labs, the Gen Z brand she is doing it again with.
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Herbal Solutions
A Faisalabad Hikmat family business built a ten-year digital brand in a category flooded with untested product — by making regulatory compliance the moat, and a doctor consultation the product.
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Rivaaj Mahal
Mustansar Hussain went from earning around Rs 18,000 a month on a factory floor to running a 140-person company. The mechanics of how, without investors, equipment or a marketing background.
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TCS
A complete operating and market analysis of Tranzum Courier Service — history, ownership, rates, service quality and competitive position — written for merchants deciding where to route their parcels.
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BNB (Body N Body)
A Lahore-born skincare brand running around 150 Meta ads, 800 Google ads and TikTok videos past 25 million views — built on bundles, factory transparency, creator whitelisting and a cultural calendar.
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Finance Bill 2026–27
What actually changed for online sellers, freelancers, content creators and startups — measure by measure, with worked examples and the questions brand owners keep asking.
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Pakistan's eCommerce Graveyard
Jomo, Yayvo, Kaymu, Warda, Stoneage, Airlift and ChenOne. Different categories, different decades, different backers — and a strikingly consistent set of reasons they stopped.
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Limelight
Limelight competes at the value end of Pakistani fashion, where margin is thin and volume is everything. That constraint shapes every decision it makes online — and holds clear lessons for anyone selling on price.
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Stylo vs Bata, Service, Ndure & ECS
Pakistan's footwear market has five serious players and wildly uneven digital execution. A comparison of how each approaches Meta advertising, eCommerce and the sizing problem that defines the category.
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Outfitters
Outfitters built a western-wear position in a market dominated by traditional fashion. How that positioning shapes its digital strategy, and where the execution gaps sit.
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Asim Jofa
Asim Jofa moved from designer-led luxury into high-volume seasonal retail without giving up its premium positioning. How that balance works online, and where it strains.
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Imtiaz Super Store
Imtiaz has the trust, the footprint and the supplier relationships to own online grocery in Pakistan. It has not. An analysis of why large retailers struggle with the transition — and what it would take.
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Insignia
Insignia established itself as a leading premium footwear and bags brand in a market where almost everyone competes on price. The mechanics of holding a luxury position when the category defaults to discounting.
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Dropshipping & RTO Control
Dropshipping is the most common entry point into Pakistani eCommerce and the one with the highest failure rate. What actually works, what does not, and how to keep return-to-origin from eating the business.
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TikTok vs Meta, Dropshipping vs Brand
Two decisions shape almost every Pakistani eCommerce business more than anything else: which platform you build on, and whether you are moving product or building an asset.
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