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Press Kit

Press Kit

Approved biographies, exact titles, photography and the fastest route to a quote. Everything here is cleared for publication.

Everything a journalist, editor, producer or event organiser needs, in one place. The biographies below are approved for publication as written. Please use the exact role titles shown — consistent titles help readers and search engines identify the same person across publications.

For interviews, quotes or commentary, email im@omermubeen.com. Media requests are answered within one working day, and same-day where a deadline requires it.

Names & Titles

Use these exactly

Preferred name spelling and the exact current titles.

Name

Omer Mubeen

Primary title

Founder & Chairman, Pakistan eCommerce Association (PEA)

Additional current titles

Group CEO & Founder, Deployers · Founder, DeLogics · Founder, Global Digital Awards · Founder, SmartReturns · Strategic Partner, Prime Minister's Youth Programme

Descriptor

eCommerce consultant and growth strategist

Location

Lahore, Pakistan

Biographies

Approved copy, by length

Copy these as written. Each longer version contains the shorter one.

25 words

Omer Mubeen is a Pakistani eCommerce entrepreneur and Founder & Chairman of the Pakistan eCommerce Association. He is Group CEO of Deployers and Founder of DeLogics.

50 words

Omer Mubeen is a Pakistani eCommerce entrepreneur and digital transformation professional. He is Founder & Chairman of the Pakistan eCommerce Association, Group CEO & Founder of Deployers, and Founder of DeLogics. He has fifteen years of experience scaling online businesses for Pakistan's leading retail and lifestyle brands.

100 words

Omer Mubeen is a Pakistani eCommerce entrepreneur, digital transformation professional and industry association leader based in Lahore. He is Founder & Chairman of the Pakistan eCommerce Association, which represents more than 12,000 eCommerce businesses and 200,000 SMEs; Group CEO & Founder of Deployers, whose training arm has trained over 80,000 digital professionals; and Founder of DeLogics, a Shopify and eCommerce growth agency. Over fifteen years he has held senior eCommerce roles across more than ten national retail brands. He speaks internationally on cash-on-delivery economics and emerging-market commerce, and co-hosts the Ecommerce Baithak podcast.

250 words and longer

The full biography is published on the About page and is the authoritative version. Please link to it rather than republishing it in full.

Urdu / Roman Urdu

Available on request for Urdu-language publications and broadcast. Email im@omermubeen.com.

Photography

Images and usage

High-resolution files are available on request; please credit as indicated.

Primary headshot

Download the primary portrait. This is the canonical image and should be preferred for profiles, speaker cards and article illustrations.

Additional images

Environmental portraits, stage photography and event images are available on request. Email im@omermubeen.com with the publication, intended use and deadline.

Usage rights

Images may be used in editorial coverage, event listings and speaker announcements without charge. They may not be altered, cropped to misrepresent, or used in advertising or endorsement without written permission.

Credit line

Omer Mubeen, Founder & Chairman, Pakistan eCommerce Association. Photograph supplied.

Commentary

Topics Omer will comment on

Standing topics on which a same-day quote can usually be provided.

01

Pakistan's eCommerce market

Market size and growth, category performance, merchant conditions, platform entries and investment activity.

02

Cash on delivery and logistics

COD economics, return-to-origin rates, courier performance, payments adoption and the shift toward prepaid.

03

Policy and taxation

eCommerce taxation, regulation, digital payments policy and the effect of both on merchants and SMEs.

04

Cross-border and exports

Pakistani brands entering the UK, Europe, GCC and Asia-Pacific, and what stops most of them.

05

Digital skills and employment

Training, hiring, talent supply and the practical skills gap in Pakistan's digital economy.

06

AI in commerce

What AI genuinely changes for small and mid-sized merchants, and what is currently oversold.

Contact

Media enquiries

Chat with Omer
Pick your preferred number — replies usually within hours.
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