Answers to the most common questions about Omer Mubeen — his work in Pakistan's eCommerce industry, his roles, and how to work with him.
Omer Mubeen is a Pakistani entrepreneur, eCommerce consultant and digital growth strategist with 15+ years of experience. He is the founding Chairman of the Pakistan eCommerce Association (PEA) and Group CEO of Deployers, and is widely regarded as one of Pakistan's leading voices in eCommerce and digital marketing.
Omer has been a key figure in shaping Pakistan's eCommerce ecosystem through policy advocacy, industry alliances, and initiatives that promote digital transformation at both national and global levels. As Chairman of the PEA, he represents an industry valued at over USD 7 billion and engages directly with the Government of Pakistan on eCommerce policy.
As Group CEO of Deployers, Omer oversees a diversified business group working across technology, media and business solutions to support digital growth for brands in Pakistan and internationally.
He is the founding Chairman of the Pakistan eCommerce Association (PEA) and Group CEO of Deployers, the founder of the Global Digital Awards (GDA), and a Strategic Partner to the Prime Minister's Youth Programme (PMYP).
Yes. Omer Mubeen is the founding Chairman of the Pakistan eCommerce Association (PEA), the unified industry body representing eCommerce businesses across Pakistan and leading policy advocacy with government stakeholders.
Through his leadership roles, Omer has strengthened Pakistan's position in the global digital economy by advocating for policy improvements, fostering industry collaborations, training over 80,000 professionals, and creating opportunities that connect Pakistan's digital talent with international markets.
Omer offers eCommerce strategy and turnarounds, Shopify store setup and optimisation, performance marketing, team building and operations, fractional Head of eCommerce leadership, and profit-first analytics. Learn more on the eCommerce Consultant Pakistan page.
Yes. As a digital marketing consultant in Pakistan, Omer runs profitable performance marketing across Meta, Google and TikTok, along with conversion rate optimisation, retention funnels and analytics — all measured by profit per order rather than vanity metrics.
Yes. Omer works as a Shopify consultant in Pakistan, helping brands build and migrate stores, install the right app stack for cash on delivery and local couriers, and optimise for conversions and profit.
Omer has built, scaled or turned around eCommerce for leading Pakistani retail and lifestyle brands including Edenrobe, Bachaa Party, BeyondEast, Master Group, MINISO (ToSharing), TCS E-Com, Cheezmall, Al Rahim Textiles, Kapray and 24Hours.pk.
Omer is based in Lahore, Punjab, Pakistan, and is available for engagements across Pakistan, the United Kingdom, the UAE and the wider APAC region.
The fastest way to reach Omer is on WhatsApp at +92 333 5500 886 (Pakistan) or +44 7386 141189 (UK), or by email at Omer.mubeen@deployers.pk. You can also connect via LinkedIn and YouTube.
He is recognized for pioneering efforts in promoting eCommerce, establishing digital recognition platforms such as the Global Digital Awards, training tens of thousands of professionals, and driving innovation that connects Pakistan's digital talent with international markets.
Reach out directly — the fastest reply is WhatsApp. Happy to help.
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