Leadership & Roles

Every current role held by Omer Mubeen, with the exact title, the organisation and the scope of the responsibility.

Omer Mubeen holds six current leadership roles across Pakistan's eCommerce and digital economy. Each is listed below with the exact title, the organisation and the scope of the responsibility. Where an organisation maintains its own public page, that page is the authoritative record of the role.

Current Roles

Organisations and responsibilities

Founder & Chairman

Pakistan eCommerce Association (PEA)

Founded and leads Pakistan's largest unified eCommerce association, bringing together 12,000+ eCommerce businesses and 200,000+ SMEs into a single advocacy platform representing an industry valued at more than USD 7 billion. Leads policy representations to the Government of Pakistan on taxation, cash on delivery, digital payments and global competitiveness. pea.org.pk

Group CEO & Founder

Deployers

Group CEO of a diversified business operating across technology, performance marketing, digital transformation and SME enablement. Deployers School, the group's training arm, has trained more than 80,000 digital professionals — Pakistan's largest practical eCommerce and digital-skills programme. deployers.pk

Founder

DeLogics

Founder of a Shopify development and eCommerce growth agency based in Lahore, delivering store builds and migrations, conversion optimisation, performance marketing and retained growth programmes for brands in Pakistan and international markets. delogics.org

Founder

Global Digital Awards (GDA)

Created Pakistan's first international recognition platform for digital innovation, entrepreneurship and excellence, connecting local talent with global opportunity. Delivered the GDA 2025 flagship edition with national and international participation.

Founder

SmartReturns

Founder of a Shopify application for cash-on-delivery risk intelligence and return-to-origin (RTO) reduction, built for merchants operating in COD-dominant markets where undelivered orders are the single largest drag on margin.

Strategic Partner

Prime Minister's Youth Programme (PMYP)

Appointed by the Government of Pakistan to help design and launch national youth-development and digital-empowerment initiatives — entrepreneurship, women-led economic empowerment and digital upskilling at scale.

Media

Ecommerce Baithak

A recurring conversation on the state of Pakistani eCommerce.

Omer Mubeen co-hosts Ecommerce Baithak with Haider Ahmed Qazi, President of the Pakistan eCommerce Association. The programme covers the operating realities of running an online business in Pakistan — courier and RTO performance, payments, platform decisions, marketing economics and policy — through conversations with operators, founders and ecosystem figures. Episodes and clips are published on YouTube.

Separation of Roles

How these roles are kept distinct

The association, the companies and the personal consulting practice are run as separate things, and they are described separately in public.

Pakistan eCommerce Association work is industry representation. Its achievements belong to the association and its members, and are documented on the association's own channels.
Deployers and DeLogics are commercial businesses. Client work, delivery and commercial outcomes sit with those companies.
Personal consulting and advisory engagements are contracted directly and are described on this site.

Association positions are not used to secure commercial work, and commercial relationships are not presented as association endorsements.

Work with Omer

Want to work with Omer directly?

Consulting and advisory engagements are contracted personally. Speaking and association matters go through their own routes.

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